Sports Business Secrets
Season 3 || Episode 477
Today’s guest is Aaron Johnson, CEO & Founder of Ball Beyond!
Aaron played collegiately at Penn State University, although the beginning of that chapter was very different than the ending! He originally joined the team as a walk-on, but quickly proved why he was a scholarship player. By his junior year he was leading the Big Ten in rebounding and started catching the attention of scouts and agents.
Fast forward nearly a decade later and he had left his mark on the professional level in several countries abroad including Russia, Latvia, Spain, Italy, Belgium, Germany, Turkey, Croatia, Holland, Greece, and Cyprus.
After retiring, he jumped right into the deep end of entrepreneurship by starting his own businesses, and today we get to hear all about them!
Today we talked about:
being overlooked in high school and prep school
betting on himself as a walk-on in college
his personality and reputation off the court
the mindset shift when he got his first contract
injuries that he had to battle through
the difficult process of hanging up the shoes
what he learned from delivering packages for UPS
where he came up with the name for Ball Beyond
some player development tips he teaches
his thoughts on NIL & how he's helping athletes
and much more
Appreciate you tuning in. Hope you enjoy!
Full episode below:
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Ball Beyond Website:
More Thoughts on Retiring & Transitioning to The Business World:
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