Jordan Morgan, CEO of Spin.Travel & Pro Basketball Player

kevintarca
Jun 14
2 min read

Sports Business Secrets

Season 5 || Episode 549

Today we are joined by professional basketball player & entrepreneur, Jordan Morgan!

Jordan has built a remarkable journey that spans far beyond the basketball court. After playing college basketball at the University of Michigan, where he earned both his bachelor’s and master’s degrees in engineering, he went on to enjoy an 11-year professional career overseas, competing in top leagues across eight different countries. He also obtained dual citizenship and proudly represented the Slovenian national team on the international stage.

But Jordan’s story doesn’t stop there. Off the court, he’s turned his passion for travel, tech, and impact into purpose-driven ventures. Alongside his wife KT, he started a company aimed at making travel more efficient and personalized. Soon after, they leveled up and co-founded Spin.Travel, a business travel management platform to save teams time and money. They are now leveraging lessons from visiting countries all over the world to create better experiences for travelers. In addition to his businesses. he continues to give back through the Jordan Morgan Foundation, his nonprofit organization aimed at improving the social and educational welfare of youth in Detroit.

Throughout the episode we dive into:

The recruiting process & decision to sign with the University of Michigan
His journey from engineering student-athlete to elite pro prospect
Basketball & life lessons learned from his coach, John Beilein
What it’s like building a career overseas and the hidden challenges of life abroad
How dual citizenship opened doors for his playing career
The transition from athlete to entrepreneur — and what inspired Spin Travel
Why long-term planning and your identity beyond sport matters
And much more

If you're a coach, player, or just curious about international hoops — this one is packed with real-world insight from someone who's been in the trenches.

Appreciate you tuning in. Hope you enjoy!

Full episode below:

To learn more about the startup, check out the website: