FreeGame April 2026

April 30, 2026

FreeGame Mgmt -- Looking Back at April!

April was absolutely insane. If March was a reminder of what this industry is all about, April was a reminder of what it actually takes to survive it. In other words... March showed us why we do this. April showed us what it costs.

The Portal

There's really no other way to start. The transfer portal dominated every second of this month.

Just when you think things are about to settle down, your phone goes off again.

Rules shift. Deadlines move. Schools change their strategy in real time.

The number of variables in play at any given moment is genuinely hard to explain to people outside of this world. Coaches are calling. Families are calling. Clients are calling. Sometimes all at once. We were taking calls and redlining contracts at all hours of the night, and I don't say that for sympathy. I say it because that's what real representation looks like. You don't get to turn it off during the most important time of the year.

Negotiating contracts. Managing relationships across multiple programs at once. Staying locked in on what's best for each individual athlete while the landscape is shifting underneath you... this is not a business for the faint of heart.

All of it tests your systems, your communication, and honestly, your sanity.

Final Four - Indianapolis

In the middle of all of it, we made time for something we're really proud of. We hosted an exclusive FreeGame mixer in Indianapolis during Final Four weekend, bringing together front office executives, coaches, brand partners, and industry leaders for a night of real conversation.

FreeGame was built on the belief that athletes deserve better. Better information. Better access. Better guidance. Better representation. Too often, decisions in this space are made without real transparency or education, and we're here to change that. It starts by getting the right people in the same room.

The energy in that room was a reminder of where this company is headed. We're just getting started.

The Highs and Lows

The spectrum of highs and lows this month was unlike anything I can fully put into words.

This industry was always going to get messy as the money grew, just like the international market. People cutting corners, attempting to steal clients, doing whatever it takes to get a piece. Sometimes the funny business even comes from the people you thought were in your corner. But this is life and business. You learn who is really there, and who has their own agendas, and you keep building!

I signed clients I used to literally pray to work with. I also had a couple break contracts and walk away after months of trust built. But at the end of it all of it, I negotiated a single contract larger than everything I had done in the last few years combined.

That was April. That is what this business is. It will lift you up and humble you in the same week.

We battled through it and the results speak for themselves. I'm extremely proud of our entire team and cannot wait to continue building this summer. A few of our clients are still taking visits and a few contracts are waiting to be finalized, but the light at the end of the tunnel is getting brighter. We're almost there! And I'm excited to share more details and statistics as we inch closer towards our 100% placement rate.

April also happened to be one of our biggest recruiting months yet. We signed 7 new clients and the FreeGame roster has now grown to 30 high school and college clients alongside 6 professional clients. Here are the new clients:

• Teron Murray Jr.

• Jack Robinson

• Aneisha Scott

• London Harris

• Caden Wilkins

• JP Ndong

• Philipe Ndong

  
  

Being Transparent — Always.

We talk about this a lot internally, and I want to continue being open about it publicly: we are actively working through the growing pains of startup life. Scaling a company is hard. Managing processes and workflow while simultaneously signing new clients and navigating one of the most chaotic months in college basketball is even harder.

There are moments where the infrastructure is being built in real time and the challenges show. We own that. But we refuse to compromise on what FreeGame stands for at its core - the genuine impact we have on the lives of our clients.

Every single person who trusts us with their career deserves our full attention. Not a template. Not a mass text. Real, intentional communication and relationship-building. We're not perfect. But we are committed. And that commitment is what will separate us long term. FreeGame is playing the long game. And we're here to stay.

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If you're new here, I am the Director of Basketball Strategy here at FreeGame Management. We sit at the intersection of sports, culture, and commerce, creating opportunities for athletes at every stage.

Our mission is simple: help you win before, during, and after your playing career.

Follow along as we continue to grow an athlete-first organization, by players, for players.