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Goran Sasic, Executive Director EHCB

Sports Business Secrets

Season 3 || Episode 504

Todays guest is Goran Sasic, Executive Director of the Euroleague Head Coaches Board!

Goran was born and raised in Berlin, Germany. After finishing high school there he headed to Belgrade, Serbia to study at the College for Sports Coaches. After graduating he went on to receive a bachelor in Sports Coaching Technologies focusing his thesis on opponent team scouting.

Last but certainly not least he graduated from the Euroleague Basketball Institutes Masters program before moving on to a full time role with the Euroleague.

Goran brings a plethora of knowledge to the podcast today with his experience in many roles throughout the basketball industry. From coaching and management roles on the team side to wearing several hats at the Euroleague to being the master leader for the Final Four events in Belgrade. He's done it all.

Today Goran runs the Euroleague Head Coaches Board with a mission to support current coaches and leave a legacy for the future coaches to build upon.

Today we talked about:

  • How Berlin helped form his love for basketball

  • Moving to Belgrade to pursue coaching

  • Advanced statistics (and his analogy that will make you LOL)

  • Why the "moneyball" principle is less valuable in Europe

  • The evolution of scouting and what the future looks like

  • The Euroleague Basketball Institute Masters Program

  • How he implemented the Euroleague's scouting server

  • What basketball means to Serbian people

  • How I lost hearing in one ear on my trip to Belgrade

  • His phone call to the government on Christmas Eve

  • The formation of the Euroleague Head Coaches Board

  • The upcoming ECHB Academy & Coaches Congress

  • and much more

Appreciate you tuning in. Hope you enjoy!

Full episode below:


A Throwback to a Euroleague Game in Pionir Hall in Belgrade:

Learn More About the ECHB Coaches Academy:

Learn More About the ECHB Coaches Congress:


For more Sports Business Secrets content, check out the content below:

130+ Guest Episodes --> full list here

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