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Brianna Salvatore Dueck, Director of Strategy 17 Sport

Sports Business Secrets

Season 3 || Episode 442

Today’s guest is Brianna Salvatore Dueck, Director of Strategy at 17 Sport!

Brianna played college & pro basketball at UC Davis and in Switzerland, respectively. She has a master’s degree in International Development from a top University in Paris and she's worked for various big time global corporations from the United Nations to Neilsen!

In her role at 17 Sport she works with the top properties and brands within the sports industry and helps them have a positive impact on society.

Today we talked about:

  • overcoming adversity and loss at a young age

  • the recruiting process and decision to commit to UC Davis

  • her professional playing experience abroad

  • the urge to find passion and purpose outside the game

  • her decision to further her education (abroad)

  • the mission behind 17 Sport and why they fit well together

  • the definition of "purpose driven sponsorship"

  • a few examples of how they help big brands activate

  • and much more

Appreciate you tuning in. Hope you enjoy!

You can listen to the full episode by clicking here:


Connect with Brianna:

LinkedIn --> here

Twitter --> here

5 Trends in Sports via 17 Sport Newsletter:

EcoAthletes Champion Article:


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