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  • Writer's picturekevintarca

JR Butler, CEO & Founder of Shift Group

Sports Business Secrets
Season 2 || Episode 415

Today’s guest is JR Butler, CEO & Founder of Shift Group!

JR is a former collegiate athlete, a member of the Holy Cross Men's Hockey program, who has found a tremendous amount of success in the business world post playing career!

He started in tech sales and quickly held leadership positions in both small and large companies. He is currently making a phenomenal impact in the lives of athletes by helping them transform into elite sales professionals.

Today we talked about….

  • growing up with hockey in his DNA

  • being a D1 college athlete and pro aspirations

  • the difficulties of transitioning into “the real world”

  • his Three P’s for success

  • why all athletes could succeed in business

  • the mission at The Shift Group

  • and much more

Appreciate you tuning in. Hope you enjoy!


You can follow JR & Shift Group on social here:


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