Sports Business Secrets
Season 2 || Episode 426
Today’s guest is Jeremy Fullerton, Brand Manager at The Topps Company!
Jeremy has been with the company for 15 years in various roles so we had plenty of sports business and company secrets to uncover!
Today we talked about:
His original career plan (which had nothing to do with sports)
How his trajectory shifted while attending the University of Miami
How he got his first opportunity in sports
A company deep dive into Topps!
Starting with selling bubble gum
The early trading card days
The different types of events they run
Some industry lingo and what licensing means
What a modern day trading card deal looks like for athletes
Some of the international properties they work with
and much more
Appreciate you tuning in. Hope you enjoy!
You can listen to the full episode by clicking here:
Some additional links & resources:
Jeremy's Twitter: https://twitter.com/thedweeze
Topps Twitter: https://twitter.com/Topps
Check out this recent story featuring "the brains" (yes, Jeremy) behind many of Topps' marketing plays!
For those who need some proof that Jeremy is in fact a Certified Beer Server! 🍻