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  • Writer's picturekevintarca

Jeremy Fullerton, Brand Manager at The Topps Company

Sports Business Secrets
Season 2 || Episode 426

Today’s guest is Jeremy Fullerton, Brand Manager at The Topps Company!

Jeremy has been with the company for 15 years in various roles so we had plenty of sports business and company secrets to uncover!

Today we talked about:

  • His original career plan (which had nothing to do with sports)

  • How his trajectory shifted while attending the University of Miami

  • How he got his first opportunity in sports

  • A company deep dive into Topps!

    • Starting with selling bubble gum

    • The early trading card days

    • The different types of events they run

  • Some industry lingo and what licensing means

  • What a modern day trading card deal looks like for athletes

  • Some of the international properties they work with

  • and much more

Appreciate you tuning in. Hope you enjoy!

You can listen to the full episode by clicking here:


Some additional links & resources:

Check out this recent story featuring "the brains" (yes, Jeremy) behind many of Topps' marketing plays!

For those who need some proof that Jeremy is in fact a Certified Beer Server! 🍻



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